In marketing is very important to know the target and its culture. Sometimes brands have to adapt to the local customs and its traditions to get a higher chance to compete and attract more clients. We talked before about the KFC case in Medellin Colombia and how that brand modeled its menu, now we share with you this amazing example of Burger King (Hungry Jacks) in Australia.
Burger King is well known for its hamburgers but in this case, they want to promote coffee because of the popular culture of coffee in Australia. They used a blind experience to promote them as a coffee place beside as a fast food brand.